In this video blog post i'm going to teach you how to create an online business that makes money while you sleep. When you learn how to structure a business properly you should be making money even when you're not working.
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Full Transcription Of The Video Below:
Hey, what's going on?
Zach Crawford, here. And, today, we are going to talk about how to create an online business that makes you money while you sleep. So, basically, what we are talking about is creating passive income.
And, by passive income, I mean you are making money regardless if you are sleeping at 3 O'clock in the morning, you are making money while you are having fun with your friends. You are basically, you are creating a business that does not require you to physically work to make money.
I wanted to make money while I sleep so that I could do whatever the hell I want and not have to worry about like “Is anybody buying my stuff?”, “Is anybody buying my products?”
I wanted to be able to have that type of freedom that I wasn't chained physically to a desk. Now, don't get me wrong, I work hard, I put in the work to build the business that I have.
With that being said, I put assets in place to allow me to make passive income.
Some of them make me $100 a day, some of them make me $500 a day, some of them make me over $1000 a day. And, once you put the systems in place, you have a business that operates 24/7. It is not physically tied to the desk in order to make money.
So, with that being said, before I jump into this process. I am going to draw it out on my little whiteboard.
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Now, with that being said, I want to go through and draw the whole process out for you, and show you what it looks like, in the “mountain top” view of how it goes together. Now, understand that the process that I am teaching you, is based on what I call the “sales funnel”.
The sales funnel is the modern day process to sell something, passively, right? You don't have to be physically at your computer to be able to make that money. You don't have to physically be doing work to make money.
You put it together with a series of web pages, and it literally walks your customer through the process to buy.
Now, with that being said, some people will say “Ah, Zach, I don't know anything about web sites and technology.” Neither do I, I am not much of a techy, in fact, I freaking hate tech.
So, there are so many tools out there right now that allow you to do this very very easy. Things like Clickfunnels. There is a new one on the marketplace that just has come out called “Kartra” , there are “Thrive Leads”, there are so many different programs out there that you can do this and it makes it really easy with a few clicks of a button.
So, the basic process that it starts out with, and I am going to show you what I do every single day.
Like, you can literally puts this in place, and once it is there, you just have to work a couple of hours a day, and you can literally have a business that makes you $1000's every single day.
Now, with that being said, this is not just “push button” money and you don't do any work. It requires work upfront, but once you have the right systems in place, the business is automated.
So, the first step is “something for free”, right? And, I usually refer to this as a “freebie.” Some people will refer to this as a “lead magnet”. Some people refer to is a a “free giveaway.” It can be called a million different things. Basically, it's something free in order to collect an email.
Now, I want you to understand why getting an email is more valuable than selling something. Most people are just trying to sell, right out of the gate, right?
And, I want you to understand that whenever somebody comes across you or whatever you are selling, they are not going to buy right away. Most people just won't.
Unless you are the most amazing marketer – you understand copywriting, you understand mastering sales funnels, you understand how to position offers – you are probably not going to get that many people buying from you, right out of the gate.
But, the good news is, if you follow the process that I am showing you, you are going to get sales just by the pure numbers, if you focus on what I am teaching you here.
So, what you want to do is give away something for free to collect their email. This gives you multiple times that you can follow up with the person to sell your product.
And, I have talked about this several times in the previous videos that I have done, that it takes over 7 points of contact, on average, a proven statistic, in order for you to sell.
Actually, I think it is a lot more than 7, because, especially when you are starting out, and you don't know what you are doing, like me, a couple of years ago. You have to work at it in order to create something that works really really well.
However, even when I was doing this process, and understand, my definition of really really well is $1,000's upon $1,000's every single day. I was literally making an average of $20,000 to $30,000 a month, when I sucked at this, and I didn't really know what I was doing. And, I was just kind of watching what I've seen people do.
So, all I do is create something for free. And, if you don't know what to create, go look within your niche. Whatever industry that you are catering to, and whatever industry that you are in, go look at what other people are giving away and them make your own version, it is really that simple.
Once, you do that, you want to basically put them on your email list, right? They are going to opt in, and they are going to give you their email. And, what is going to happen is you are going to use a tool called an email autoresponder.
So, I am actually going to write “Email Autoresponder.” You are going to use a tool called email autoresponder, there are several of them out there, there is Aweber, Convert Kit is what I personally use, there is Get Response, and there are several others out there. There are a million and one tools, there is not such thing as a “perfect” one.
And, what happens is after that person opt in, right? You give them the free gift. But, usually what you want to do is have something right here which is called a “Thank You” page. Now, some people like to sell on this page. They like to basically, offer something to buy.
Me, personally, this is what I do. I have a video with me on it saying “Hey, Zach Crawford, here. I want to let you know what you can expect in the next 4 or 5 days.”
And, the reason why I am doing this, is I want people to get used to me, I want them to get introduced to me, know what I represent, and what I am about. So, I don't look like every other person who is trying to do this method, where they are just trying to sell them “hard core.”
Now, it is up to you. You can sell something on the Thank You page, if you want to. I am just telling you my process that has work phenomenally.
Now, I know there are some people that just don't want to do video.
They don't want to put their face out there, that's fine. You can literally write some text to let them know that the “email download is on its way to the inbox.” However, understand, it is going to be way more effective if you are willing to use video. Video just sells so much easier.
Now, after the Thank You page, it is literally a process of putting emails together, right? It's like Email #1, Email #2, and let’s just say 5 more emails. That is usually how I do it. I have about 5 emails that go out.
And, what this does is you are introducing the product and the different benefits with different angles. And, as they go through, you keep linking back to whatever product that you are selling.
So, for me, the main concept that I teach is “affiliate marketing” and it is basically the process of selling other people's products. If you don't underhand that, what affiliate marketing is, I will link to it at the end of this video.
But, you don't have to have your own product. If you have your own product, this process works exactly the same. I use it to sell my own products, and I use it to selling affiliate products, which is other people's products, right?
And, what I do, each email, I am hitting different angles. I am explaining different benefits on how the product is going to help them.
So, an example of this, say I was in the “weight loss” niche and I was trying to teach people about “intermittent fasting”. Intermittent fasting is what I actually do in order to stay in shape.
An example is basically where you don't eat, you know, breakfast, of which more most people say “Oh, yeah. This is not smart Breakfast is the most smartest meal of the day. It is proven by the government – yada, yada, yada.”
And, I hear that all the time when I tell them that I do intermittent fasting and they tell me how unhealthy it is. And, a lot of times, they are unhealthy, when they are telling me this, right?
So, Email #1, it would be probably like, I would link to an article, you know, about the benefits, or I would just, like, talk about it in an email – the benefits of intermittent fasting.
And, I would show articles, like link to an article that it is proven, showing why the benefits of intermittent fasting actually improves your energy, it improves your mindset, it improves how fast you lose weight, its manageable to do long term.
And, then maybe over on Email #2, I would show some testimonials of the product, right? I would show testimonials of product of people getting the benefits. And, at the end of the day, if you are an affiliate, right?
You don't need your own testimonials. You could go to the product page that you are promoting, and get some of those testimonials and write a story about somebody who transformed their life.
Like they were 100 lbs overweight, and, you know, within 6 months, they were able to lose over 60 lbs, and now they feel so much better. They have more energy, they have a higher quality of life.
And, in each email, I would just send them through the process of explaining to them the different benefits, and the different ways that they are going to get the benefit of this product.
Now, understand, when people go through this process, what is going to happen is, each email, you are going to link to the product, right? And, what is going to happen as you go through, more and more people are going to buy.
So, say you just sent somebody to a sales page. Like, here is the product. And, let's just call this traffic. So, this is wherever you are sending them from, whether Facebook Ads, you know, YouTube video, your blog, or whatever it be.
You are going to get very few sales. If you are lucky, and you are really good, and the product is amazing, maybe you are going to get 1% conversions. It is going to be very very small. This is the model that most people do and they just focus on running traffic to an offer, and just a very small percentage of the people buy.
If you do this process that I am talking about up here, create a sales funnel and walk people through the steps, you are going to get way more sales. You are going to start looking at things like 3% to even as high as 10%. I have even higher, I have had like around 17% of people that buy, going through that process.
Now, once again, you need to understand, you got to learn how to put the process together, right? Your first try, probably what is going to happen is realistically, it is not going to work as well.
You may go through and say, “Ah, man, this isn't working?” And, what I can tell you that when I first started, it didn't work for me. Actually, I am jealous, because when I first started, I did not have somebody to teach me how to do all of this, I just modeled what I had seen people do.
Now, I have one coaching student who actually did this process and he followed the steps that I showed him, and he was able to get 9 sales of $997 right out of the gate. Like his very first try.
It makes me jealous because I didn't know what I was doing, I just watched other successful people online doing this, and I started trying to model it.
So, when you first start, what you want to start doing is looking at other people's processes. So, I am going to give you some tips really quick on how to do this. And, of course, if you want to learn more, I will link below in the description on how to create this process, and how to actually create passive income.
But, the first thing that you want to do is look at reverse engineering. And, basically, what I mean by reverse engineering is looking at other successful people in your industry.
Looking at other successful people on how they are doing it, and if you see that they are making a lot of money in your niche industry – opt in, pay attention to what are their emails.
What are they saying in those emails? How are they talking to the people? You know, are they linking to a blog post? Are they linking to the product in every single email? Are they linking to a video? You want to model almost exactly what they do.
I said, model not copy. If you copy, that is not flattery, and that's going to upset people. Model what you see them do and make your own version.
Now, the next thing that you want to do when you opt in, is really pay attention to what products that they are promoting. And, I like to do this because sometimes the product that I am promoting, maybe I didn't know that there was a better product out there.
This is going to give you ideas on what to sell. Right now, if you are starting out, you are “Zach, I have no clue on what to sell.” But, you know an industry that you want to get into – look at what they are selling. You can literally find affiliate products in almost any industry and things that are really really good.
Now, I want to show you and really explain to you that this process, and this is going to be the last thing, and then I will cut the video off. But, I talked to you on how you can do this like 2 hours a day, right?
You create the sales funnel in order to have the process to walk them through to basically, make sales daily, right? But, once you get done, and this is pretty much where I am at right now, I work a couple of hours a day, and it makes me $1,000's every single day.
Once, you get to the point where you actually put the sales funnel in place. You put that in place, you have Email #1, and then Email l#2, Email #3.
Now, at this point, you literally, as people go through your funnel, you have income spitting out on the other side. Now, is where you switch to where you really don't have to work as hard.
It is harder in the beginning to put the system in place. But, once the system is in place, this is where everyday you focus on – you do content on a blog, you do a YouTube channel, and maybe you do a Facebook Ad, maybe you do Instagram post, maybe you have Pinterest.
All these channels work as long as your audience and the things that you are trying to sell are there, you create content and then push them into that funnel.
This is literally, like, in my opinion, the best business model that you can get into. Because of the fact that you do the work once, right, you do the work once. One time.
And, then from there, you focus on creating assets.This is why I like content marketing so well. Because, once I put content out, people can find it – 6 months from now, a year from now, 2 years from now.
I literally have blog posts out there that still make me sales every single month, and I have not done anything. I have sales funnels that I created over 8 months ago, that literally make me a $1,000 a day, and I don't do anything, nothing.
So, you put in the work once, and then focus on consistently marketing that funnel, that's it. This is the key to creating passive income. If you want to get to a point where you travel the world, or you want to go and do more things with your family, or focus on you hobbies.
You want to put this sales funnel in place, first. So, maybe you even spend 2 weeks putting it together, right? But, then after that you have a 1 to 2 hour work day.
You know, there are literally people who do Instagram and what? It takes them 5 minutes a day to make posts. Maybe 10 to 15 minutes more to market their Instagram page. And, from there, they kick people into a sales funnel and they literally have a 6 or 7-figure business.
Like, if you understand the power of this, it is one of the most powerful business models that is used across all different industries. And, I highly highly suggest that you become obsessed with learning it.
Because, honestly, it has change my life, it has changed every single person's life that I have shown how to do it. And, I can tell you, once you put in the work once, it literally can make things become very very fun in your life.
So, with that being said, if you enjoyed this video, make sure that you have subscribed, if you haven't already. And, don't forget to comment below in order for the chance to win that free course.